For over four decades, Alexander has shaped the hair industry, styling icons like Gloria Estefan and Julio Iglesias, the Miami Dolphins cheer squad, and mentoring a generation of stylists to find their unique creative voice.
A true craftsman, Alexander isn’t just about trends — he’s about timeless technique, smart tools, and intuitive design. Still working with regular clients and now a practicing Trichologist, he remains deeply rooted in haircare from scalp to styling.
With two patents under his belt — including his breakthrough spiral curl tool and revolutionary scissors — Alexander continues to innovate the art of hairstyling.
What the experts are saying
"I truly appreciate how you emphasized the art and science of hairstyling.
How to create long-lasting curls while still maintaining the integrity and health of the hair. Also love how you encourage stylists to embrace their creativity and be passionate about their work, and to build those strong relationships with their clients.
I believe this manual will serves as an inspirational guide for stylist that’s certainly looking to perfect their craft in the industry.
With this information, as well as the informative video, it is a great combination to give the stylist a more detailed experience."
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Essential Looks & Products
